As the sun blazes down on the pebbled shores of Brighton, a new hero emerges from the waves. Tom Court, a Deliveroo rider, has been spotted riding an electric surfboard, known as an eFoil, at speeds of 10 mph towards the city’s sun-soaked shores. His mission? To rescue sunburnt beachgoers with a timely delivery of sun cream.
This innovative delivery method is part of Deliveroo’s new “SPF SOS” trial service. The initiative comes in response to research revealing that sun cream is the most forgotten holiday essential for UK holidaymakers. With 46% of us neglecting to pack this crucial item, followed by phone charging cables (35%), toothbrushes (33%), bug spray (30%), and after-sun (29%), it’s clear that a solution was needed.
The “SPF SOS” trial celebrates the launch of Deliveroo’s Holiday Essentials Hub. This one-stop destination for holiday items ranges from sun cream to earplugs, ensuring that holidaymakers have everything they need for a comfortable and safe staycation.
Suzy McClintock, grocery and retail VP at Deliveroo, expressed her excitement about the trial. She said, “We are thrilled that our ‘SPF SOS’ delivery trial helped get sun cream into the hands of some sun-kissed beachgoers enjoying the beauty of Brighton beach.”
While the eFoil delivery trial will not be taking place outside Brighton, customers across the country can order essentials from the Holiday Essentials Hub through the Deliveroo app or online. Deliveroo Plus customers can enjoy free delivery and access to other exclusive member benefits.
So, next time you’re lounging on Brighton beach and realise you’ve forgotten your sun cream, don’t worry. Deliveroo has you covered, literally!
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Image credit: Deliveroo
